Saturday, November 24, 2007

Islamic Car

MALAYSIA'S struggling national carmaker, Proton, claimed this week to have identified a huge gap in the world's car market. It believes there is demand for an “Islamic” car. The idea stems from desperation, but it is not as batty as it first seems.

Proton | Lost compass | Economist.com.


Very interesting! The article continues:



As planned, its “Islamic” car will feature a compass to indicate the direction of Mecca, a box in which to store a copy of the Koran and a compartment for a headscarf. This, Proton seems to think, is a formula that no other carmaker can match. That seems unlikely.


Now can you imagine that? I hope they don’t cover up the windshield!

No comments: